Testing & why it matters.

Here are the main benefits of e-commerce testing: Improve your online shop performance: Even when your e-commerce store looks fine, an effective e-commerce test can detect bugs. An e-commerce business usually uses different software and mobile apps and unified, integrated systems. Running a trial and test automation for your site is crucial when you have implemented custom e-commerce solutions. Test automation will allow faster marketing, and running a robust test can make the marketing process more effective. You can spot the required changes and take appropriate actions while developing a great risk management plan and effective apps. Ensure website availability: The website’s availability is vital for a business. It is estimated that 98% uptime can lead to a loss of nearly $200K in potential revenue, even though 98% uptime sounds like site availability is high. It is also said that 9% of visitors that run into a down site will not come back to the site again. A high-quality software testing can prevent website downtime risk, particularly for high loads at peak times, while preventing lost revenue, unhappy customers, and spoilt brand reputation.Also, to help drive a more accessible web, you can take a free ADA & WCAG compliant test. Since the recent DOJ affirmation, all business-related websites are now viewed as places of public accommodations, and they must be made accessible for people with disabilities. Thus, learning the compliance level of your site is crucial. This test will give you an instant report of all deficiencies. Ensure robust search functionality and fast loading speed: Most of the customers will browse through the products on offer prior to buying them. Statistics suggest that 43% of customers go directly to the search bar while visiting an e-commerce site. If your site’s loading speed is slow and it has weak search functionality, it will give your customers a bad experience, resulting in low conversion. As per stats, 40% of people abandon a site if the loading speed is more than 3 seconds. Running an e-commerce test will ensure robust search functionality and fast loading speed while also increasing customer retention rate. Prevent poor shopping cart functionality: When there is an issue with your shopping cart functionality, customers won’t be able to place an order though they have found the goods they are looking for. For instance, customers will not be able to apply a discount coupon if it is not working. Prevent this by taking an e-commerce test. Prevent misleading analytics: To gain insights about who is visiting your site, rate of sales conversion, revenue by traffic source, average order value, the number of returning customers, and more, you need website analytics. If your analytics are misleading, you won’t be able to take the advantage of reliable data for evaluating your overall business strategy. Effective e-commerce testing can prevent misleading analytics. Ensure security: when you test, verify and validate the products or apps, it will prevent them from intruders and cyber hackers. E-commerce testing also ensures that all your website pages are tested thoroughly for any issues, and transactions are validated and carried out securely.