Ideas to elevate conversions*

1. Use FOMO to Get Instant Conversions The fear of missing out (FOMO) is real! In today’s fast-paced life with shortening attention spans, people respond to urgency well. People don’t want to miss out on any opportunity and regret it later.

As an ecommerce retailer, you can use this fear of missing out to your advantage. Create a sense of urgency to encourage people to buy your products right away.

How can you create a sense of urgency?

You can do that either by showing limited quantity or limited time to buy. Let’s discuss each in more detail.

Limited Quantity

Well, the easiest way to harness the power of FOMO is to simply mention that only a few products are left and that your products are selling out fast. Mention the number of units left in stock below every product and keep your inventories low to create a real sense of urgency.

What does that mean?

Let’s say, for example, that a prospective customer is interested in a product and sees that only 5 units are left in stock. They would want to make a purchase decision quickly before the stock runs out. However, if you show that you have 10,000 units in stock, then this strategy will fail, won’t it?

So, manage your inventory in a way that only limited quantities are available at a time and make sure that these quantities are reduced as the products sell. Once your stock runs to zero, you can reset the entire counter.

Give it a try!